Our People


Sue Mbaya

Founder & Managing Associate

Our Founder and Managing Associate, Sue Mbaya has over 18 years of experience in shaping and implementing development policies. She is recognised and respected for her deep knowledge and contribution to development policy diplomacy and her strong leadership in Africa among politician, policy practitioner, development and private sector constituencies. Sue Mbaya’s broad experience together with her commitment to building relationships has enabled SM & Associates to assemble a steadily growing network of associates drawn from Africa, Europe, Asia and North America. SM & Associates leverages the vast expertise resident in this network of Associates in public policy and government and non-government relations to help its clients to navigate the world of policy and politics and to derive the maximum benefit for their stakeholders.

An influential member of the African advocacy, development community. Demonstrates a comprehensive knowledge of political and development issues pertaining to African states. A visionary, high impact, high output, yet persuasive institutional leader with proven ability to deliver in complex and sensitive situations. A track record of strategic thinking resulting from a unique blend of leadership experience in the development, academic and private sectors. A charismatic advocate with a successful record of engaging policies and policy makers at the highest levels in Africa and beyond. A confident, assertive, communicator with a commanding presence, excellent presentation, public speaking and media engagement skills.

Board of Directors

The Board of Directors provides guidance in policy and management issues. Fiduciary responsibility for SM & Associates rests with the Board.

International Advisory Board

The International Advisory Board provides advice to the board and management of SM & Associates in order to extend the Company’s reach and relevance within the areas of public policy advocacy and government relations. Advisory Board members provide candid insights into SM & Associates’ performance and how it is perceived within the marketplace in comparison to its competitors.

Our Associates

Our Associates are professionals from a wide range of thematic backgrounds. A common feature is that tour Associates are each highly respected professionals with many years of experience in their respective fields. Their collective experience enables our company to provide services to our clients in a substantial number of fields.